Machine Gun Kelly's $240K Maserati MC20 Is Turning Heads. Too Bad Maserati's Sales Aren't.

Editorial collage of Dakota Johnson and Machine Gun Kelly above a red Maserati MC20

A red Italian supercar, two Hollywood outings, and a luxury brand struggling to find buyers.

Machine Gun Kelly has been giving his red Maserati MC20 some serious screen time lately, and frankly, we’re here for the car.

According to X17 Online, MGK was spotted with Dakota Johnson on Melrose Avenue in late October, accompanied by his approximately $240,000 Italian supercar. The MC20 made another appearance during a November studio outing. Apparently, Hollywood’s newest accessory isn’t a designer handbag. It’s a twin-turbocharged Maserati.

A Supercar That's Better Loved Than Bought

The MC20 itself is something of an automotive contradiction. With gorgeous styling, butterfly doors and a 621-horsepower twin-turbo V6, it has earned praise from critics and enthusiastic owners. But resale depreciation, running costs and Maserati’s broader reputation complicate the love affair. It’s a car many people admire—and far fewer seem eager to buy new. Many have praised the MC20, while Jalopnik documented sizeable dealer discounts.

The Sales Numbers Are Not Helping

And Maserati’s 2026 sales figures? Ouch. In a compilation of registrations, just 1,171 Maseratis were registered in the United States from January through September 2026, down 52% from the same period in 2025. Across the 13 markets it tracked, Maserati registrations totaled only 3,758, down 38%.

It’s an unfortunate predicament for a company producing one of the prettiest supercars on the market. The MC20 deserves attention; the rest of Maserati’s business apparently needs some.

As for MGK? We’ll give him credit. In a celebrity world overflowing with predictable G-Wagons and Rolls-Royce Cullinans, choosing a bright red MC20 is refreshingly interesting.

A-list car choice. D-list sales performance.

See the MC20 in X17's Photographs

See the red MC20 with its doors raised on Melrose Avenue and the MC20 outside the studio in November. Images © X17; linked to the original photographs, not reproduced here. Original reporting: October outing and November outing.

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